Am I the only one that’s scared? Am I the only one that’s not eating the “Google Blue Pill”?

If you’re not scared it’s my intention to shake you up a little bit. Let’s see what Google has done and what it’s trying to do.

Google controls over %70 of the Web Search Traffic, and over 57% of all advertising on the internet

Google started as a Search company and they’re supposedly great at it (until someone else can show us better) so everyone uses their search and that means Google knows what everyone wants on the internet, therefore giving it one hell of an advantage over everyone else when it comes to decision making of any kind. What technologies to build, What websites are successful (which services should they buy or compete against). They know about all trends of all kinds. From lottery ticket search, to medicine search, to what new website is being searched for.

Their great search capabilities made them hit gold when they started advertising next to search results. They made so much money that they were able to buy lots of ad networks including very powerful ones like DoubleClick ($3 billion, April 13 2007) which together with Adsense control 57% of the market share of Internet advertising.

Just know that pretty much almost every ad printed on the web puts money in Google’s Pockets, the company that controls search. I wonder if their PageRank algorithm also includes the eCPM of the ads shown on the target sites, if not, it’s a direct consequence of being on the top search results that you’ll get more visitors thus making your CPM pay higher… it’s all a little fucked up the amount of control they have.

And let’s not to forget that the little publisher on Adsense Gets Pwned with probably less than 10% of the cost of the click (Google gets $2 a click, you get less than $0.20 for that click), a percentage that is never shown to the publisher, a percentage that Google can adjust to their liking however they want. If you can sell your own ads, do so (and then tell me how).

On top of that, there’s tons of money to make on statistics for all of that search data. You may want to read about a company called DemandMedia.com , in short they buy a lot of search engine data (probably Google’s included in there) so that they can generate a list of the things people want to know about every day, then they match that data to marketing databases (to see what the highest priced keywords are, data which may come from Google Adsense statistics) and they make a list of about 4,000 video titles, which they shoot and distribute EVERY SINGLE DAY.

Internet Video

YouTube… owned by Google, gets close to 100 million unique visitors every month. They’re the most influential video service on the internet. There are companies that exist and thrive (making millions a year) only because youtube is there (think again if you believe youtube is not making money). Oh and they know what you’re watching.

Privacy Stuff
Let’s forget about Search and Ad Monopoly, that’s their money maker, let’s start thinking about the creepier stuff, power.

GMail alone as of July 2009 had an approximate of 146 million unique users during one month. That’s a lot of conversations being tracked in one way or the other. Can’t imagine all the money they make on Gmail alone, since it’s one of the applications that people keep open most of the day, and that’s a lot of contextual ads right there, plus a lot of tracking on clicks to external sites linked inside the emails you read.

So they did Email great, you gotta give them that, but then they also have Groups, GTalk (instant messaging) and more recently they were talking about redefining email with Google Wave (which has been in my perspective a total failure, nobody is ever logged in or replying to the waves, it needs to integrate with email in order to replace it, maybe that’ll be the key and since they’re smart they should know this but they’re waiting for the right time…)

This year Google has gotten super scary with all the announcements they’ve made, one of the scariest is Google Public DNS, the service that converts a domain name like “google.com”, into an IP address so that your computer can connect to it.

Boasting on their excellence and good performance they’re trying to convince system administrators to switch over to Google Public DNS.
What do we know if already our local ISPs have turned off their own DNS servers and just redirected all requests to 8.8.8.8 (Google’s DNS) to save on costs and to have one less thing to manage?.

This is pretty scary because Google now would know where you go, even if you don’t use Google.com

Another really scary thing is having this company also build for you the web browser. Not only they control all the traffic, but they want to control the application that you use to browse the web. They already own Firefox (a nice +$50 million dollar/year tax deduction) whose default search is, you guessed it… Google, and now they even want to make an Operating System that runs only their browser with the purpose of having you log in with your Google Account every time you turn on your computer (currently aimed at Netbooks, please install Ubuntu Netbook Remix and be safe)

If their plans go accordingly, they’d be controlling everything, from every request that comes out of your internet connection (DNS), to the kernel and browser in your computer, to your email, to your documents (Google Apps), to where you go (Google Maps), to where you are (Google Latitude).

And if that’s not enough, they want to give you a phone number (Google Voice) and transcribe your conversations and voice messages… but wait I forgot they’ve also built an operating system for your phone, Android, and next month they will sell their own phone.

Are you scared yet?

Other Services:
Google Healthcare (They want your medical records too)
Google URL Shortener (They want to track all the clicks inside Twitter and Facebook, they couldn’t let other companies deal with this, bit.ly FTW!)
Google Finance (They also know what stock quotes a lot of people are looking for)
Google Reader (They know what news and feeds you’re reading)
Google News (They want to control what news are read)
Google Blogger (They know what you write about, and bank on you)
Picassa (They want your pictures)
Google Maps and Driving Directions on Android (They want to know where you’re going)
Google Product Search (They wanna know what you’re shopping for)
Google Checkout (Do they have your credit card number yet?)
GMail (They know your contact list, who you talk to, who you do business with, what you want, what you hate, everything)
and so many other scary things… they must be so pissed they don’t own Facebook. Way to go Mark.
Google Buzz (They want to know conversational trends and what people are linking to amongst themselves, They couldn’t let Twitter take that piece of the cake)

The scariest part however is that everyone is just looking at how convenient all this free services are, praising Google but not thinking if there’s a hidden agenda, it’s like nobody could ever suspect the real intentions. At least with Microsoft you knew what to expect. Doesn’t it all sound like an internet monopoly? It’s becoming impossible to compete with such a big monster… however like a friend said “History repeats, all Giants fall eventually”

Google wants every byte coming in and out of you, they own every major piece of the action, it’s all becoming like big media and newspapers, like the food industry which is controlled by only a handful of corporations and we really have no choice in what we eat because everything is so cheap and convenient.

Google at this pace will own the internet, or should we call it The Googlenet.

Suggested Reads

Google Hypocritical on the Importance of Privacy (Superb read)

Whenever I try to explain why I’m now a Mac user and why I certainly don’t intend to buy anything different than a Mac (unless something really superior comes along) and even though you could probably get a super duper machine with cheaper parts, I always say that it’s all in the details, and they’re so many that I can’t really answer people which are.

The purpose of this post, is to keep track of those “a-ha” details as I come across them. I’ll update this post as more details come along on my day to day.

• The Power Adapter of the Mac is magnetically shielded. You can put it on top of your computer while it’s still on and you won’t be afraid of loosing data. Not IBM’s Thinkpad’s power adapters are magnetically shielded
• The Ethernet port on the Macbook PRO makes regular ethernet cables work like Cross-over ethernet cables. This really comes in handy if you have another computer next to you and there’s not an ethernet switch nearby. You can just connect directly to that machine, share your internet, transfer files, no need to ask anybody for a cross over cable. This has been this way for years (at least since 2006), I’m not sure if HP or other laptops have these super duper ethernet cards in them.
• Back-lit keyboard. A blessing when coding in the darkness for those of us that sometimes need to look down for a special key. Oh and it will light up when it’s actually dark, freaking awesome.
• Multi touch touchpad (way before many other laptops started implementing it). Double finger tap for right click? can’t live without it
• Awesome battery life, and this is a pretty known fact about macbooks
• I haven’t had my OS crash in … I can’t remember last time it crashed fully
• Very quiet fan
• The power adapter connector has that little magnet, people can trip over it and it won’t pull your laptop to the floor




• The power adapter is modular, basically you can decide whether or not to carry with you a long ass cable or keep the adapter with the smaller patch cord that goes to your computer. Also you can switch it’s connector to the European style connector which comes with the computer. It seems apple knows its user base might travel abroad sometime




• The power adapter has these two ears which can open and close. Their purpose is to let you wrap the thinner cable that goes to the computer. It’s great if you don’t want to have too much cable laying around or when you’re on the go and you need to wrap up things inside your bag. Kudos to the designers of the Power Adapter




• As for the OS goes, I consider it a Linux where everything works right off
• In Mac OSX everything just works as expected or better. Some good examples of things that work better than in other OSes are Wireless configuration, Internet Sharing, Multiple Display configuration is amazingly intuitive to set up
• My last Macbook PRO I’ve been using it for almost 3 years and there’s no real need to get a new one, it’s still pretty fast after 2 major Mac OSX upgrades
• The Sleep and Wake up functionality actually work, I can’t say the same for my Alienware and Vista, where sometimes it will never wake up, or it won’t really be sleeping and it’ll get all hot and kill the battery
• If you ever open the Macbook, it’s a like a “work of art” inside. The way they’ve arranged everything, changing a hardrive or the keyboard is very easy and quite fun
• The native tool for screen shots is really convenient, not only for all the different ways in which you can snap your screen, but it’s also a nice pixel measuring tool for web developers and graphic designers
• Having a console, which comes with all the standard linux tool makes you remember windows and it’s cmd.exe and laugh about how arcaic it is
• Being able to have the Automator to Visually Script things like Resizing a Bunch of Pictures and copying them somewhere else once you’ve downloaded big resolution images from your camera and you want to upload them to flickr… priceless
• /Applications/Utilities/Console.app – a debugging blessing to find out why things might be going wrong with a specific process. I should probably not brag about the software since that’s getting into Mac OSX realm and that’s a whole different subject of why you can’t go back, again Linux that works right off, or Linux for Dummies.
• Pressing Space bar over files on the Finder brings that super fast preview for Images, PDFs, Videos and even audio files
• Being able to Customize the Finder adding and removing buttons to simplify or specialize it (equivalent of Windows Explorer)
• Burning CD/DVDs is amazingly simple, no need for 3rd party software
• Typing on a Mac keyboard is addicting, feels really good on the finger tips, the sound of it is music to my ears
• No more viruses to fear, or antiviruses to slow you down

[buzz href="http://www.google.com/buzz/gubatron2/gmt5cXWcr9P/Why-I-couldnt-go-back-once-I-had-a-Mac-http-www" liked="25"]

I said it in March 4th 2009, Twitter is a company with billion dollar capable business models behind it which is probably monetizing plenty already while making everybody believe they’re not even focusing on it.

Today Techcrunch posts how Twitter is closing a New Venture Round at $1 billion valuation.

- All traffic lights would have regressive timers to let drivers know when the light will switch from Green to Red and from Red to Green. No more guessing, and no more honking on people to move their clueless asses.

- Traffic lights would have sensors for about a mile before each on every direction, no need to have people sitting at red lights when there are no cars coming. Current sensors suck balls.

- All highways would have 50mph minimum speed limit, and optionally a 90mph speed limit.

- To get a driver license you’d have to complete an obstacle course at a speed of at least 60mph. People who can’t do this should not be allowed to drive.

- Cars would Jam Cellphones Signals as soon as they start moving. I’m sick of stupid people on zombie mode when driving, they’re damn dangerous for everyone around, not to mention the ones texting while driving, those probably deserve to have accidents and die or get a big scare as a process of natural selection, too bad that when it happens they kill innocent people along the way.

- If you waste 3 seconds to get your car moving when a light turns green, the traffic light will take a picture of your license plate and send you a ticket for wasting 3 seconds times the number of people you have behind you.

- Drawbridges would be disabled everywhere between 7-10am and between 4-7pm. It’s ridiculous how many man/years in productivity are wasted everyday when these things open up and hold up hundreds of cars so that one stupid boat can pass, specially at peak hours.

- In the future, if cars are to drive themselves, there’d be controlling computers at intersections making sure cars don’t have to ever stop, coordinating car speeds, making them go from all directions at the same time and trying to keep a minimum separation between them only by a few feet. It’d be pretty exciting to go through an intersection on a world like this. No more stupid traffic lights.

If I think of more I’ll keep updating this list.

Repost if you can. This ad is the first TV Ad ever to be run nationwide in Pro of Marijuana legalization. It started today, 4/20 “four twenty” a date that matches the pot-iconic number. It’s time it’s legalized, it’s not like they’re not smoking, you might as well tax it, create jobs, export it and explode a billion dollar industry. If America does it, the rest of the world will follow, and damn it, it’ll be cool as hell.

I’ve finally taken a week off from work, and I decided to go to one of the must-visit cities on my list while my wife does her Indian journey with her sister. I’m in London, and I must say I’m not that thrilled yet (I haven’t seen anything so far), maybe it’s cause I’m alone, maybe it’s the weather, maybe I’m tired, or maybe I’m too cheap for the freaking prices so far in this city. Here are some of the thoughts I’ve had so far during the trip:

• American Airlines for the first time had really good food during the flight. Also the movies on demand rocked, I could watch Valkyrie and Yes Man.
• As we started to descend I realized I would not see the sun again during the whole vacation. Anywhere from 10,000 meters to like 100mts from the ground there were layers and layeres of clouds and fog.
• Subway cars are tiny



• The subway system is a piece of cake
• Every thing is twice as expensive as in New York, and it pisses me off
• There’s a never ending drizzle
• At first I thought the whole place would sound like I was in a harry potter movie, so far I’ve only heard Polish, German, Portuguese, Italian, and very little English with British Accent
• Everything reminds me of my wife, traveling with her is 10 times more fun than traveling alone
• It’s been only a few hours, hopefully I’ll get used in a couple of days on how crossing the street works, even though there’s signs in most places “Look right!” “Look Left”, I still have to think hard to figure out where cars are coming from on some streets. It’s all so crazy, they should switch.



• I forgot my power adapter
• Everything is too expensive, 20 pounds for the internet connection on the hotel is not good at all, that’s like $30 usd. In 2 days I’d pay my monthly ISP with that amount of money back home
• I still think the US is the best fucking country in the world, no matter how much people hate it, I find everything in america so convenient it’s hard to change it for any other country, at least for me

Update
In the afternoon after I walked more then I got more excited after I went to a few landmarks like the London Eye, Big Ben, Buckingham Palace, and Picadilli Circus (below). I finally got some sleep, but I still feel that I’ve some jetlag on me, so I’ll take more of this sunday to sleep it off, that’s what vacation is for, resting.

The conclusion of the first day, most things in this country are backwards. I’ll try to make a list of them, it’s not only the driving. The bread toaster this morning was backwards, you’d get the bread down by pulling a lever up… wtf.

That’s a screnshot of my wife’s iPhone finally running skype.

We just tried it for a few minutes and:

Good

• Looks and feels like skype. It evens has all the sounds you’ll hear on the desktop client
• There’s no lag when it comes to Instant Messaging
• Sound Quality is Great
• It’s a great option to make calls when you are traveling outside of your own country. Now you can take your iPhone with you and not pay for international roaming to effing AT&T (or your carrier) and use any internet enabled WiFI network to make your calls. It will rock even more if you have SkypeOut. Update: According to GigaOM the application works only over WiFI, which is great for me. When you’re out you use the regular phone. If you travel abroad, just piggyback on some WiFI network you find.

The Bad

• We could call from her iPhone to my Skype client running on MacOSX, but I couldn’t call her back
• The iPhone’s lack of background application running kills the purpose of skype. You’d have to have the application open all the time for it to be useful. As soon as the app closes your session dies, so there’s no way to get notified if someone called or messaged you
• The contact list (if you have hundreds of contacts) was very laggy to load

So far this is just a glimpse of what phones will be able to do in the future when wireless internet will be as common as electricity. When I first heard about WiMax the first thing that came to mind was “No more cellphone bills!”. The day we have broadband internet access everywhere for free (think the wireless spectrum that will be left for grabs once the TV stations go all digital) all we’ll need is an iPod (since it supposedly runs on the iPod too) or internet mobile phone and Skype or similar VoIP software.

Related Posts
Review: Skype for iPhone. Verdict: Awesome.
Skype calls over 3G working on 3.0 Beta
Skype Now Officially Available for the iphone

I feel it’s my geek given duty to make a post about this presentation. I was lucky to finally have the time to watch their hour long presentation and Q&A session at the Game Developer Conference 2009 (which ends a couple of days from today). They could have not picked a better place to finally demo their technology.

In short, they’ve introduced a huge new concept to the video game industry, I’d call it “Cloud Gaming” to not only host the games, but also host the processing juice. You won’t need a console anymore, they keep the hardware to execute and stream the game to your screen. They support TV (with a miniconsole), PC and Mac.

So bear with me, they say they have solved the issue that you’re thinking about now, Lag. The people behind this worked on apple to create Quicktime, and they identified differences between what it takes to compress linear (regular) video, vs Interactive Video. They say their compression algorithm doesn’t take seconds of lag (like when you stream over a webcam), but miliseconds. They have custom chips to process the graphics, and I bet they might even built their own network protocol right on top of IP.

So what are some of the implications of this:

• We’ll all be able to finally play Crysis and even more demanding games on low end PCs
• No more buying more hardware, no more upgrading your PC to be able to run games, no more buying consoles
• All your games live on the platform, so you can play from any computer, and you’ll keep the state of your game until the last time you hit the Pause button
• Your friends can see you play, live. I bet we’ll be able to see live tournaments, we’ll start seeing a new breed of famous people get more attention, the Elite gamers. Imagine seeing the best Call of Duty player in the world playing live
• New Genres of video games will emerge on this platform, maybe even new genres of entertainment, think new Live Broadcast shows where participants use an avatar to either act or compete (game show)
• Game Developers not need to think of the rendering limitations that they might have nowadays, and will be able to design games that could only be imagined in the past. Render quality only thought for movies will now exist for video games, think of virtual reality now
• There’s about 100 million PCs/Macs/Laptops out there that are not ready today to play high end games, now they’ll have the possibility of playing virtually any game by installing a 1Mb plugin from OnLive.com
• Takes Piracy out of the Business Equation
• A bigger gaming audience makes an even better case for companies placing advertisement in video games, maybe there will be a lot more high end free games with bigger audiences, think the next Grand Theft Auto coming out for free with superb real life like graphics rendering, all ad sponsored and free to the consumer. The amount of people that you could have playing a great game for free would make other developers think twice about charging for their games and having their virtual worlds ad sponsored.
• No more installs
• Now multiplayer will have almost no latency since all players live inside their datacenter, you only get the latency of your ISP if there’s any
• Nintendo, Sony and Microsoft must be shitting their pants
• Services that sell used games are going to be selling vintage and their business will be reduced

However I think there will always be room for the old consoles. This is the biggest entertainment industry in the world, we have grown up with consoles for almost 30 years and there’s a lot of changes to push into people’s minds:

• How do you convince me, that finally made up my mind after years and dropped $500 on a PS3 to play with my friends in latin america online to switch to this, if my friends will probably have no way to even have access to the system in years to come?
• How do you convince PC gamers that rather pay for the hardware and pirate the games? (There’s plenty of those, probably the majority of the PC gaming population outside the US never plays for a PC game, and doesn’t get into consoles because they pirate the games) into renting or buying games on the cloud?
• How do you convince all the people that they should switch when their gaming experience depends entirely on being connected to the internet. So If the ISP is having issues I can’t play? isn’t my console awesome?

It seems that many of these complains are similar to all the complains brought upon business models that didn’t exist online and that are now thriving. This presentation left me with my mouth wide open, and I highly recommend you watch it. You’ll be blown away by the power of the UI, and how as you Browse for games, you can even see how other people are playing live, it’s like streaming video is nothing for OnLive. Really sick technology.

In the case that they succeed, I just can’t wait for them to have competition by the existing big brands, it’s going to get so interesting once cloud gaming becomes the defacto platform, maybe we as consumers will end up playing games for free, all sponsored with in game ads.

Just by listening to the guy if you’re a techie, your mind will start to fly to barely start to imagine the awesomeness of the technology that should be behind this. I can imagine anything from custom virtualization technology, to custom GPUs, custom network cards, custom network protocols on top of IP, deals with major internet backbone networks, ISPs, deals with game publishers, sick level API development, incomprehensible comprehension technology for my retard brain… when I see shit like this, I always think… how the hell is there people that still believe in god? Mankind is the closest thing there is to something like that! I’m thankful for people in this world that can think so big.

The service is supposed to launch next Winter 2009, but you can sign up to be a beta tester

To pull this Marketing Stunt, you need to own a billion dollar corporation, publicly traded with a market cap of about USD $100 billion traded on the NASDAQ. Then you need to have yearly revenues of $21,795,550,000 or about $41,467 per hour.

Having all this money, there’s an ingenious evil marketing strategy you can implement that will make you look good, get your free press and it’s only going to cost about $150,000, which is the equivalent of let’s say 3.6 hours worth of your revenue, so think about it, in 3 and half hours from now you should have the budget for it.

If you have made up your mind 3.6 hours after reading this, here is what you need to do:

1) Start modifying the logo of your company on every holiday or special occasion.
2) Create and promote a competition in all schools across the country for kids to redesign an “out of the box” version of your logo, and offer $50,000 in prizes.

Open the competition to all U.S. residents between the ages of 5 and 18 who attend elementary and secondary schools (i.e. grades K-12) in the U.S. The National Winner will win a $15,000 college scholarship to be used at the school of their choice, a trip to your main Office, a laptop computer, and a t-shirt printed with their doodle. Also award the winner’s school a $25,000 technology grant towards the establishment/improvement of a computer lab. (This is where you’ll spend roughly $50k)

The Prizes will go as follow:

What your company gets in exchange:
Free Press on all major media outlets TWICE, once when the competition is announced and once when the winner is announced. You know that if you wanted to get that amount of attention it would cost you millions of dollars in advertising. Nothing beats free press baby!

Best of all, you will inspire millions of kids ages 5 to 18 to admire your company and your brand, you will imprint your logo in their brains permanently, they will redraw it over and over while thinking how to make your company better. They will even write essays about you.

All the kids get to think they’ll make the best logo and win the first prize (poor bastards). This is the best time to create an image of trust in their minds when they think of your brand. In the future it will be hard for them to pick any other competing company over yours. In the end they will also be more than willing to work for you once they’re old enough.

And remember… Don’t Look Evil!