The music is available in a variety of formats including high-quality MP3, FLAC or M4A lossless at CD quality and even higher-than-CD quality 24/96 WAVE.
Viral Marketing to it’s fullest
This band knows they don’t need a big record label anymore, they have a big name and now they can pull this kind of stunts and make it all over the press, it’s good timing. Even I must admit that an unknown band will only get so much publicity by giving music for free, even though they probably should to promote and get their music everywhere possible to start making a name for themselves, small bands will make most of their money playing gigs and concerts anyway, and the same goes to big bands with million dollar concerts.
Now, Nine Inch Nails knows very well what they’re doing, the download process isn’t as simple as just going and picking your link, you must provide with your email address and then a link with a code will be sent back to you. Optionally you can provide your friends with the “gift” of the album and they suggest you send it up to 3 friends, thus getting themselves up to 3 more people everytime someone downloads the album.
You must give your email address to download
And they use the psychology trick of giving the album as a “gift” to a friend, and propose you give them 3 more email addresses
One hell of an email database they’re gathering, one which actually cares about them. Seems like a pretty good deal for their music, both for them, and for the fans.