I just watched a lot of film makers crying about how their movies are being “stolen” every day and seeing rogue websites monetizing on their movies.

They keep talking about how they made DVD deals that make no sense no more because people are watching their movies for free the day after the release online on pirate websites. Why on earth are you putting the financial fate of your indie film solely on a format that’s dying? hint, the people that are pirating your content aren’t doing so on DVD, they’re getting it through the internet remember?

Then you go on to say the solution to your problem without paying attention to your own words “the pirate websites are making money on advertising and we can’t do anything about it!”

Are you listening to yourselves?

The solution is doing exactly what the pirate websites are doing Make your content free and monetize it on ads YOURSELF, use your film to advertise itself and merchandise around it GLOBALLY.

Here you have the cheapest most effective content distribution tools available in history at virtually no cost and you’re not using them. Sharing your film with a Creative Commons license gives others a clear signal to share the content for you, you don’t even have to be there to give people permission when you do it in advance.

When your movie is done, give it for free on YOUR website, on BitTorrent, on youtube, put ads on it and around it, and place links for people to buy your DVD, Blu-ray, T-Shirt, Special Edition Sets, Action Figures. etc.

Make your content available through Creative Commons licenses, allow for it to be remixed, let your cultural impact reach others in ways you didn’t imagine, a Creative Commons license forces the sharer or remixer to give you attribution and incredible things can happen to your film when it reaches audiences you never intended in ways that you never intended.

Sharing your content is FREE MARKETING that can open so many business opportunities for you. And all this time you’re stuck on selling tickets and DVDs, the most expensive 2 ways to distribute your films, the worst distribution channels controlled by box office and retail mafias that will take a big cut of the sales, when all this time you could be saving so much on marketing and distribution worldwide. It’s almost unbelievable that you’re still missing out on these opportunities and saying the film industry will die when it now has a worldwide audience instantly.

Put your movie on YouTube as well and apply for monetization, you’ll get millions of viewers WORLDWIDE there too and get a great CPM rate on video advertising.

If you make it hard for people to see your movie while others are making it easy you are pushing business away, no matter what technology or law they pass, if someone really wants to see your movie and it’s not easy for them to access legally (not in theaters, not in DVD, or they just can’t afford to pay you) they are going to get it so it might as well be you spreading the content, tracking all the views, and monetizing all those free views yourself.

If it works out for the pirates, it will work 10 times better for you because you are the source of the content, you will be ranked first on search engines, and you will sell copies and merchandise, guaranteed.

You’re the only people complaining about having too many customers. Stop thinking of a scarcity based business model, you have a product that can be copied endlessly, why not make use of that amazing feature?

Update: I just want to say that I’m super happy that all this SOPA/PIPA happened, it has raised awareness not only on problems but it’s made people look at those of us who have been working for years on solutions for content creators around free based models. In this post I’ve talked about film, but all my talk doesn’t come out of thin air, it comes from the experience we’ve had working day and night with musicians, here’s more if you are interested on what we achieved in 2011 with Creative Commons, BitTorrent and open minded content creators (don’t miss the statements of singer Kellee Maize, who has come time after time back to the bittorrent community)

Update 2: I also want to clarify, that I’m not saying “drop selling and go free 100%”, I’m saying do both. Giving content for free on the internet will not affect your sales at all, if you remember it’s already being copied for free, it’s just not being done under your supervision. The people that pays to see your movie on DVD or on the movie theater are used to that experience of those form factors and they will keep doing it because they’re used to it.

Have your content easily accesible online, have both free and paid versions of it online, convenience and availability is the best antidote for piracy. Once the content is free there’s no motivation for the pirates to do anything, it’s already free and you can even use the opportunity to grow a much larger community of fans around your content, even if they don’t pay for it, they’ll love you and spread the word about it.

From left to right:

Ginkgo Biloba (just in case it actually works)

Calcium + D3 600mg.

Centrum multivitamin

Glucosamine HCI with MSM 1500mg x 2 (For cartilage and collagen development, no more pain in my knees, or ankles when running, stuff is awesome)

Whey Protein (24 grams of proteins, 1 gram of fat, 3 grams of carbs)

H20 300ml.

Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License by Gubatron http://gubatron.com

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On this episode
Wish I was part of a secret society, a great unconditional support network.

Let’s form our own, only smart folks looking to change the world for the better should be in. Thoughts about free energy from the earth’s magnetic field (what would’ve Tesla done if he had wikipedia). Thanks to the 60 to 90 people who watch, I’m not talking to an empty room, yay.

Come to think about it, some religions are just that (powerful brotherhoods in the open), they just have a mythical pretext to come together.

First of the year
Miami, FL
December 2011

Here’s my homage to Skrillex’s “First of the Year” music video, one I think will be remembered forever as a cult music video for Dubstep as it started crossing the mainstream frontier.

The model is my daughter who started joking with her fingers right after she saw the music video, which rang a bell in my head, and here we are.

In case you have not seen the music video yet, I’ll save you the Googling
First Of The Year (Equinox) – Skrillex [OFFICIAL]

This picture is Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

On this one, we’ll show of the dynamic nature of javascript and we’re going to make all strings have a new method called “capitalize()”.

So you can do stuff like this:

console.log("this text should look nicer now".capitalize());
>> This Text Should Look Nicer Now

Here’s the magic code you’ll need to add somewhere on your javascript files and all strings will have a new capitalize() method.

String.prototype.capitalize = function(){
	   return this.replace( /(^|\s)([a-z])/g , function(m,p1,p2){ return p1+p2.toUpperCase(); } );
};

/**
 * Format a number to display thousands like in the US -> 1000000 => 1,000,000
 * @param number
 * @returns
 */
function formatThousands(number) {
	return Math.max(0, number).toFixed(0).replace(/(?=(?:\d{3})+$)(?!^)/g, ',');
}

/**
 * Walks linearly through the list to find an element.
 * returns true if it's found.
 */
function elementIn(collection, element) {
	for (var i=0; i < collection.length; i++) {
		if (collection[i]==element) {
			return true;
		}
	}
	return false;
}

/**
 * Returns a new list of n random elements taken out of myList.
 */
function getNElementsAtRandom(myList, n) {
	var toGo = n;
	var result = [];
	var indexesUsed = [];

	while (toGo > 0) {
		index=-1;

		do {
			index = Math.floor(Math.random()*(myList.length));
			console.log(index);
		} while (elementIn(indexesUsed, index));

		indexesUsed.push(index);
		result.push(myList[index]);
		toGo--;
	}

	return result;
}

We should also be looking for the next leap in philosophy trends, we need new forms of interpreting reality to have a leap in technological progress. (just the way the introduction of “science” (scientific method, testability) propelled us to the world in which we are now)

Learning and living philosophy is REALLY important. Just as we evolve in every other knowledge field, we must evolve as philosophers. When some philosophers decided that reality had to be questioned (tested) we came up with the scientific method, which brought about more innovation in the last 200 years than in thousands before it. Just because we started questioning our reality differently than before (like shit was made by god and stuff, we learned stars where massive balls of hydrogen and helium collapsing into heavier elements which make up most of what you and I are made of.

What will the next breakthrough in philosophy bring to the aid of our creativity?

Buy Print

Girl Reading

Miami Beach, FL
August 2011

Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.