Long Tail Pre-Filters vs Post Filters

June 27th, 2013 1 minute reading time.


For my reference, this is a nice categorization of filters for content in Long Tails as expressed by Chris Anderson on his book The Long Tail

Pre-Filters (Old School Business Models based on Top 10s, Best Sellers)

  • Editors
  • Record Label Scouts
  • Studio Executives
  • Department store buyers
  • Marketers
  • Advertisers

vs

Post-Filters

  • Blogs
  • Playlists
  • Reviews
  • Customers
  • Recommendations
  • Consumers

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