How much electricity does the Facebook app consume everyday by making phones vibrate with push notifications?

My silly little goal is to convince Facebook to pre-configure its mobile apps so they don’t make phones vibrate by default and push silent notifications to mobile users.

Help me make an estimate, we need to know on average how many milliwatts the average phone will spend per notification, and an estimate of how many push notifications are received by smartphones worldwide from facebook.

Say a phone consumes 150 milliwatts per push notification, and in one minute alone facebook sends 1 million notifications, Facebook would be consuming the world about 9 Megawatts/hour. This would be just a number thrown out there since I don’t know for sure if that’s the average power consumed, nor I know how many notifications are received per minute, I bet it’s way more than 1 million per minute.

Would love the help from people who work at Facebook or who have stats on push notifications, as well as any engineer working with phone hardware at any major phone manufacturing company.

Twitter is also sending a lot of notifications to phones.

Turn off vibration on your Facebook app, you will save a considerable amount of battery every day.

My first Facebook Gift Experience


November 22, I buy a gift for my wife.

I notice the selection is already sizeable, seems like they’ve cut out deals (or just integrated) with Starbucks and other smaller but exclusive brands. I’ve picked a Sarabeth’s Jam, I’m given the option to choose the flavor or to let my wife pick the flavor for herself.

After I’ve done the purchase, I see the gift in the Newsfeed, Facebook has been cool enough not to make it public by default, it’s only been shared with Friends, I can choose to change privacy just like any other post on the newsfeed.


One cool detail that plays with the minds of everyone looking is that the present is still under wraps and it will remain that way until my wife opens the present and sets up a shipping address. They want to make the surprise element last for as long as possible creating attention towards the gifting experience on Facebook.

November 24, the gift has shipped

Maybe their volumes on opening were large, kinks needed to be addressed, it was thanksgiving weekend (not everybody was working), but it took way too long between ordering and shipping.

November 26, gift arrives 4 days later.

How did they manage to squeeze all that on that tiny box?

Notice the details on the packaging, Facebook has made sure to put a signature and to make their brand stay with us to create word of mouth by putting the gift on a Facebook branded cloth bag that you’re not going to trash. In the case of the jam we have the added bonus that the packagers have included 2 gel packs that I get to keep and reuse.

The contents have been very well packed, the Jam jar is safe and the contents delicious.

Have you sent or received a gift on Facebook? How was your experience?

Why I believe Twitter is a billion dollar company

Last night I read a post by Neal Wise called Twipocalypse Now: Warnings of a Twitter Bubble and this morning I feel the strong need to express a lot of the things I’ve experienced and learned from Twitter, and why I think this service, (which to me is the closest thing to being able to read a lot of people’s minds) has a potential billion dollar business up it’s sleeve if they play they cards right.

Starting with my personal Twitter History
According to TwitterHolic, I joined Twitter on February 28th 2007 at 7:53:01pm. Since then I’ve sent 9,880 updates (as of this blog post), or about 13 Twitter updates a day. That probably makes me an addict since day one, and I admit it.

First Twitter was fascinating because it was a lot of fun, sharing and getting to know a little better how some “internet friends”‘s lifes were like, and sharing mine with them. Now, I find myself using it in more advanced ways, and trying to analyze how trends are spread and what causes you to have an ever growing number of genuine loyal followers.

Twitter didn’t invent the idea of Micro blogging, I believe Jaiku has the credit for this, at the beginning we all opened accounts on as many services as possible (Jaiku, Twitter, identica, plurk, pwnce, friendfeed,…), but it seems Twitter’s simplicity (and board of directors and contacts) had the magic to grow virally like no other service in its field.

One thing they did right from the beginning is that they opened up the service with an accessible API for developers available from the very early days. I remember using a Python-Twitter and being fascinated with how easy it was, then I wrote integration scripts for (the almost deceased now) wedoit4you.com’s blog directory and twitter, for MyBloop.com, and scripts to send me direct messages which twitter would send to my cell phone via SMS when my linux servers were having trouble.

They had a very rough first year in terms of scalability (they still have some issues), the service was always going down, and for a time, I found myself cheating on it on plurk, service which I also found fascinating until I reached it’s “Nirvana“. Along the worth mentioning competitors there was also Pwnce.com which closed up shop last December, and I don’t blame them, they were probably in this to be number one, and they realized they just couldn’t keep up with Twitter’s popularity.

Many Twitter based services came along, and also many competitors including Facebook which copied the whole notification thing and put it on the facebook timeline feed, and it became really annoying cause with Twitter being down all the time you would be tempted to try Plurk for a while, and then ping.fm came along to post on all of them from one place.

Introducing Power Twitter
About a month ago, I found a Firefox extension called Power Twitter that made me abandon ping.fm for good, and therefore all the other micro blogging services. I’m doing all my micro blogging on twitter now.

Twitter likes to be proud of it’s simplicity, but I think little by little they will have to add functionality that us addict/advanced twitter users appreciate from extensions like Power Twitter. They should thank Power Twitter for bringing back some of us.

Where Twitter is now
So now that the Twitter service is a lot more stable, and it’s grown a lot in the past two years, it seems that it’s becoming a mainstream phenomenon. Every day you hear something on the TV, and Google News is a good way to see how much web press they get every few hours. This in my Internet business experience is the best thing that can happen to your company. The amount of genuinely interested traffic that press can get you can’t never be matched to any publicity campaign, so I’d say Twitter is already profitable by not having to spends tens or hundreds of millions of dollars in publicity.

But let’s see a little bit of numbers.

The following graphic is why I think Pwnce’s board made a wise decision to leave the race and move on to other things, they were in it to be number one or a close number two, but it didn’t happen, Twitter has no match in its arena as it is right now, and it’ll be very hard even for a company like Google to build something similar and compete, they’d be better off buying Twitter (but twitter can’t sell out for less than a 10 figure sum).


Monthly Visits: Twitter vs Jaiku vs Plurk. 54.2M as of Jan 09

As you can see, it’ll be very hard for the competitors to catch on, even for Jaiku which was the first to do this, and which got acquired by Google. As it is, they’re clearly the number one by several orders of magnitude. The others might have decent businesses going for them, but they won’t be a billion dollar landmark on the internet. Competition will always be good though.

So they beat everyone in their field very early, now it’s time to take over the world, let’s see what Twitter has to do to become a billion dollar company (be it on their own, or by valuation and acquisition)


Uniques: Twitter vs Facebook

This graphic shows unique visitor count according to compete.com for Twitter and Facebook until January 09. Twitter had 5.9 million unique visitors monthly at that time, today analysts are talking about 7 million uniques a month. Twitter is not a fool and that’s why they dind’t sell out to Facebook, they’re going for an user base as big (and of course bigger) than Facebook’s, which shows here some 68 million users as of January 09.

Mark Zuckerberg, Facebook’s founder has said it clearly too (and that’s why he didn’t sell out either), his goal is to connect EVERYBODY, so he’s probably looking to get traffic like that of Yahoo’s or Google’s 131 million unique visitors a day, and of course the whole planet the day we’re all finally using the internet the way we use electricity (that’s going to be a really interesting to live on).

So how can it make money you ask
Before you read this section, keep in mind that Twitter has already achieved $55 million dollars in funding. To have an idea how much this money can last, try to remember how YouTube used to spend around $1 million dollars monthly in bandwidth alone right before being acquired by Google. Twitter by no means eats that much bandwidth, and it’s a small operation of 29 employees. Making things expensive, put each employee at an average salary of $100k a year, plus let’s say $20k a month in (bandwidth, hardware, office) expenses to cover my basis, that would put their costs in around $4 million a year (I believe it’s much lower if they run things cheap like we do). They got enough money to run for 13 years if their costs didn’t grow, so let’s say they have enough money for sure to run for the next 5 years without making a penny, 5 years is a long time to make things happen on the internet. So in response to Neal’s Post, the internet and the whole financial system would have to go down for a Twipocalypse to happen, not even this economy, or a depression would make it go away, the service is FREE, and they got plenty of money to run it for a long time.

This graphic shows the number of Visits per month the site it’s getting (according to compete.com, it could be more). As of January 2009, this was 54 million visits a month. That makes around 10 visits a day per unique visitor, not bad at all, almost like email.

So let’s do a simple exercise, thinking very very small. If Twitter was run by a couple noobs that weren’t really ambitious and just wanted to make a good living off of it, they could be raking in right now, easy $12-$50 million a year without being very creative.

I’ve seen way smaller sites with good sales team selling CPM campaigns at $20, $25 and even higher. I cannot imagine a good sales team selling CPM campaings on a site like Twitter, which could be perfectly well targeted based on reading your twitter update history and that of your followers, your re-twitts, etc. Let’s use the numbers of January:

With only ONE Ad, and without growing the traffic:
54,000,000 visits at $20 CPM => $1,080,000

A small minded biz model with just ONE ad would bring now $12.96 million dollars a year minest $4M in costs and then effing taxes, would leave them with abour $4M cash in their pockets. Some people would settle for $4M a year, but this is petty cash for what it can make, and you could argue that it’s a very high CPM with this economy, but even with a lower CPM still it’d make enough to make the founders a decent living with a couple million dollars a year, my point is it can be monetized and run profitably without doing anything out of the ordinary. But of course, Twitter is not a million dollar business, it’s a billion dollar business.

Since they don’t show any obvious business model to the public now, there’s a lot of morons out there thinking the site can’t make money, or that Twitter “doesn’t know how it’s going to monetize…” YEAH RIGHT.

Still thinking on Ad-Revenue based business models, let your mind fly now, and think how much money they could make if they slowly showed us that they’re building a more powerful search engine (before Google deploys a Twitter search) and they had targeted ads on their search results just like Google’s #1 income source.

As they have more users sending updates, they’ll have more and more information about everything happening in the world, url recommendations from all over the world for the content that matters, from respectable twitter users, showing us the latest and most relevant content. If they could manage to index all of this information this information and searches would yield results as good as Google’s we have in our hands a billion dollar business with sponsored ads, just like Google’s #1 source of income.

I personally do a lot of searches every day on Twitter as it is and find a lot of stuff that’s more up to date than Google’s results, plus you find related people that know about the subjects you are looking for. That’s gotta have tremendous value for the company given that Search Traffic is the traffic that it’s monetized the best today on the web since it’s the one with the highest conversion rates for advertisers.

With it’s API alone, there’s already an ecosystem around it building companies, some may even be monetizing already and keeping it quiet. Twitter also, in another non-creative way, could charge for use of its API, but I think this would cripple their grow and deter companies away from using it. However it’s possible in the future they will have enterprise access to their API for large amounts of transactions per second and they could make a fortune on this alone, without even altering one bit the current user experience.

Another way it could be making a lot of money without ever changing the user experience would be to have data mining services for marketers. Subdivisions of Nielsen make hundreds of millions a year on data analysis services that big corporations pay for every month. Twitter has an awesome potential to analyze what people love, hate, want, bought, sold, go, read, do… only doing this I think it has one hell of a business model. It just needs to focus on growing enough so that they can have enough data to make it a really valuable source for analysis. And they’re focused on growing, growing, growing, that’s all that matters at this point.

Then, there’s other business ideas I won’t mention because I might pursue them myself, and there’s also the obvious exit strategy of getting bought by bigger companies when you have a billion dollar valuation. Potential buyers… Yahoo! for example is looking to grow it’s search by getting into social networks, I think Twitter is both an amazing social network and the next tool for searching the most up to date information. I’d even dare to call Twitter “a human powered search engine index of the most current information in the world”, and that also has to be appealing to @Google which only a week ago has created a few Twitter accounts and it’s a little scary to see Google for the first time interacting live with people, doing replies, and even RTs (Re-Tweets, a name for forwarding what others have twittered).

I hope that after doing this very simple analysis you also find it funny when you read or hear people saying that “Twitter doesn’t know how it’s going to make money”. No VCs in their right mind, in this economy, would drop $55 million dollars on a company that didn’t have their shit straight.

When I hear these kinds of comments, I feel glad there’s very naive or short sighted people in this world.

I feel better now, I just wish I could invest money in it. For now I’ll be glad to have a few more followers

Powr.Proccoli-Kopimi – The Pirate Bay Manifesto

100 roads to #g-d:
001. Obtain the Internet.

002. Start using IRC.

003. Group and birth a site.

004. Experiment with research chemicals.

005. Design a three-step program.

006. Take a powerful stance for something positive and essential.

007. Regulate nothing.

008. Say that you have to move in two weeks, but stay for seven months. Come back a year later and do it all over again.

009. ROTFLOL.

010. Relax, you’re already halfway there.

011. Just kidding.

012. Don’t think outside the box.
Build a box.

013. Support support.

014. Organize and go to parties and fairs.

015. Start 30–40 blogs about the same things.

016. Drain the private sector of coders, graphic artists and literati.

017. Create a prize that is awarded.

018. Express yourself often in the media, vaguely.

019. Spread all rumors.

020. Seek out and try carding, and travel by expensive trains. Don’t order sushi.

021. Start a radio station.

022. Everything you use, you can copy and give an arbitrary name, whether it’s a news portal, search engine or public service.

023. Buy a bus.

024. Install a MegaHAL.

025. Make sure that you are really good friends with people who can use Photoshop, HTML, databases, and the like.

026. Read a shitload of philosophy.

027. Give yourself cult status, and act accordingly.

028. Never aim.

029. Pick on everyone.

030. Invent or misuse Kopimi.

031. Do things together as a composition, not as a collective.

032. Make your advertising confusingly similar to that of established ventures.

033. Always act with intent.

034. Assert, in any context, that the establishment is lagging.

035. When criticized, blame others and refer to the cluster formation’s non-linear time-creating swarm hierarchy.

036. Send everything to all media, regardless of niche.

037. Start an anonymous confession venture.

038. Make babies and blog their upbringing.

039. Be sure to closely study and keep abreast with substances.

040. Participate in lively Internet discussions that don’t interest you.

041. Start at least three to four IRC channels about every project.

042. Fight and make up often.

043. Share files with anyone who wants them.

044. Deal often with humor sites.

045. Hang out with the Left, the Right, and the Libertarians.

046. See “23” in everything.

047. Flirt with money.

048. Be AFK very little.

049. Threaten large American culture corporations.

050. Broadcast radio from Skäggetorp.

051. Make a “100 list” for successful projects.

052. Be unsure what the list should be named.

053. Take upon yourself a lot of projects.

054. Make sure to be connected to technical, aesthetical, and philosophical people of world class competence.

055. Sleep over at each others houses regularly.

056. Publish a book about Kopimi.

057. At a trial, deny everything.

058. Cultivate unfounded myths and react to them.

059. Hack sites, e-mail accounts, and more.

060. Continuously mock and ridicule all aspects of copyright.

061. Create an Internet site where people can buy and sell votes in democratic elections.

062. Claim to be true, fair and satisfied.

063. Collect money for fraux’s trip to Iceland.

064. Confidently claim that all disconnected computers are broken.

065. Do NOT go to Kurdistan.

066. Make sure to thoroughly establish the claim that all hardware is overpriced.

067. Affirm all words and signs.

068. Mindfuck each other to appropriate extent.

069. Take care of small animals.

070. Create and spiritualize the concept of “Snel hest.”

071. Start and own a think-tank.

072. Deny magnetism.

073. Start a business school. Drop out.

074. Write press releases often.

075. Use IRC while in your underwear, and eat pizza.

076. Juggle with other people’s balls.

077. Ensure that there is no conclusive evidence of Ikko giving monki advertising money by means of volada’s helicopter.

078. Cause inflation and a global financial crisis.

079. Express yourself vaguely if anyone asks you, “How much is a bandwidth?”

080. Use “dynamic” to mean “completely out of control”.

081. Never mention Hotmail, MSN, or Windows.

082. Have all project meetings on IRC.

083. Claim to receive around 1256 e-mails a day.

084. Force a prosecutor to draw up several thousand pages of drivel.

085. Above all abstract everything.

086. Have a liberal vision of hell.

087. Consider yourself overly qualified for top positions in American film and music industries.

088. Create the world’s largest file-sharing service in a twinkling.

089. Attract international attention by accident.

090. Control the portal and opinion makers in all mediums.

091. Standardize and explain your way of doing things at all levels.

092. Have 3576 anonymous confessions on your hard drive. Including the authors’ IP addresses and personal information.

093. Preserve the Internet.

094. Mention the Internet as a source in serious discussions.

095. Rarely mention reasons for your IT elitism.

096. Dismiss expressions like “from farm to table” as superstition.

097. Follow the yellow fellow.

098. Skip the last points of your 100 point list.

099. Establish social services as a parody of antisocial services.

100. Start from scratch.

100. Be careful of burning kittens.

100. Write a book, but start with the back cover.

100. Use parables in abundance, preferably about “butter” and “snow”.

100. Stop using IRL. Use AFK instead.

100. Cultivate contacts within the powers of state intelligence services.

100. Always define “flat organization” arbitrarily, subjectively, and without common sense.

100. Upload.

100. Take over #g-d.

100. PROFIT.

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