To pull this Marketing Stunt, you need to own a billion dollar corporation, publicly traded with a market cap of about USD $100 billion traded on the NASDAQ. Then you need to have yearly revenues of $21,795,550,000 or about $41,467 per hour.

Having all this money, there’s an ingenious evil marketing strategy you can implement that will make you look good, get your free press and it’s only going to cost about $150,000, which is the equivalent of let’s say 3.6 hours worth of your revenue, so think about it, in 3 and half hours from now you should have the budget for it.

If you have made up your mind 3.6 hours after reading this, here is what you need to do:

1) Start modifying the logo of your company on every holiday or special occasion.
2) Create and promote a competition in all schools across the country for kids to redesign an “out of the box” version of your logo, and offer $50,000 in prizes.

Open the competition to all U.S. residents between the ages of 5 and 18 who attend elementary and secondary schools (i.e. grades K-12) in the U.S. The National Winner will win a $15,000 college scholarship to be used at the school of their choice, a trip to your main Office, a laptop computer, and a t-shirt printed with their doodle. Also award the winner’s school a $25,000 technology grant towards the establishment/improvement of a computer lab. (This is where you’ll spend roughly $50k)

The Prizes will go as follow:

What your company gets in exchange:
Free Press on all major media outlets TWICE, once when the competition is announced and once when the winner is announced. You know that if you wanted to get that amount of attention it would cost you millions of dollars in advertising. Nothing beats free press baby!

Best of all, you will inspire millions of kids ages 5 to 18 to admire your company and your brand, you will imprint your logo in their brains permanently, they will redraw it over and over while thinking how to make your company better. They will even write essays about you.

All the kids get to think they’ll make the best logo and win the first prize (poor bastards). This is the best time to create an image of trust in their minds when they think of your brand. In the future it will be hard for them to pick any other competing company over yours. In the end they will also be more than willing to work for you once they’re old enough.

And remember… Don’t Look Evil!

I often get sad when I remember that there’s hardly a way to realize the duration of the present, but it’s comforting to know that we have books, photography, audio recording and video recording as very tangible ways to bring the present back.

There’s however one thing lacking in these technologies to relive the past or to tell stories, and I think it could be one of the most powerful ways of telling a story, smell. We all have at some moment smelled something in particular and have that smell help us vividly remember a moment 10 years ago like if it was today.

I keep thinking on how to do it, and I want to share an idea I had last night after thinking about it for a few minutes.

At first I thought, is there a way to quantify or mix chemicals to produce smells out of basic components, the same way we can do it with color (RGB or other schemes)? hmm, maybe, maybe not, I think there’s too many chemicals involved, so scratch that. However, I believe that a smell, once it hits your brain, it’s nothing more but a series of electrical impulses sent to a specific area of the brain which is in charge of making you smell something.

We need a sensor, our noses, and then that information, somehow must be transformed to electrical impulses, and I think this is the foundation to create a device to record smells.

First we’d need to have some sort of electronic nose, whoever could build this will have to take a serious look on how our nose detects smell in the air. I suppose we’ll have iteration after iteration of this device until it can record up scents not even humans can detect (this reminds me of mp3 and how it just ignores a lot we can’t hear).

Then, once you can record this information, the problem is… how do you get it in the brains of an audience, I don’t think we’d attach anything to our noses and have something mix substances to reproduce a smell, that’d be ridiculous, instead, we need to send an electrical signal to our brain so that the smell can be interpreted and smelt, without using our nose. So I suppose in theory, there will be at some point in history a device that can broadcast brainwaves to a lot of people on a movie theater audience, or on your home tv.

The applications would be awesome… Imagine playing Gears of War 8 with smell, the battlefield experience would be so much more engaging if you could smell the smoke, the lead, the blood, …

After that we’ll probably also figure out a way to record and broadcast weather conditions, and make us feel heat, or cold, or wind, all while sitting in front of our console, or on a movie theater.

If for some crazy reason you start developing this technology, or you know of someone doing it, please let me know, it’d just be awesome to know that this is happening during my lifetime.

Dancing!

wingsuit base jumping from doubleA on Vimeo.

Black friday is around the corner and it’s become a shopping tradition at Amazon.com to make the craziest deals available in a democratic fashion.

They have 18 crazy deals to propose organized into 6 rounds. Amazon users get to vote on each of these rounds for their favorite offer, what will you vote for?

Then a limited number of customers are selected at random to participate in the buying round, where they race to buy deals for that round.

This year’s potential winning deals include a Samsung 46-Inch 1080p HDTV for $699, an ASUS Eee PC 900 Netbook for $129 and a KitchenAid Professional Stand Mixer for $69. See the Product Pricing and Availability section for the full list.

It’s different from last year
The biggest difference is that this year, Customers Vote is a race. Amazon will invite more customers to participate in the buying round than they have available deals.

Amazon recommends selected customers sign in early on the buying day, as deals are sold on a first come, first served basis. (Check here for the buying days calendar.)

Another difference is that customers selected to participate in the buying round will be able to buy any (or all) of the deals, not just the one they voted for.

And remember, only customers who voted can participate, so vote now!

I recently had the privilege to attend the US Open for the first time in my life, and as with everything I started questioning things:

Scoring

What’s with the ilogical scoring? Who came up with 15,30,40,Deuce, Advantage…
Why such an almost random sequence… why not, 1,2,3 ? or if anything 15,30,45!!!

Why when a set is tied 5-5 do they have to do it till 7 (tie-break)?, just let the first to go to 6 win that set, as if the matches weren’t long enough.

Callings

So 0, is not called zero, it’s called Love? wtf
Update: Simon expained it’s “L’oeuf“, which means “Egg” in french, probably a relationship between the shape of a “0″ and an Egg.

When a serve hits the NET, they call it LET? wtf

And when they go into “deuce” it always sounds as if they’re calling the players Douchebags…”Douche!!”

Other than that, it’s one hell of a game, one of endurance, precision, technique, focus, strategy, excitement, I loved it.

Thank you wifey for taking me there for my birthday, it was awesome.